Environment
3-1. 2009 Achievements
우리가 소유/관리하는 호텔들의 에너지 사용량의 10%감축 성공
900개의 호텔들이 Green Engage에 새롭게 참여
탄소 전략 팀 설립
약 1,000명의 직원들이 전문적인 훈련을 받음
2009 Worldwide Hospitality Award의 Green Engage 와 the Innovation Hotel 분야에서 1위를 차지함
3-2. 2010 Objectives
모든
environment & service for the customer’s satisfaction.
Have a responsibility about clean environment and happiness of mankind
Contribute to environment, safety and health.
Service area1
Pest control business for Industrial company.
Pest control business for Restaurant.
Pest control business for dwelling house.
Pest control business
- Branding power (Global Brand)
- Large Network of Airlines, Suppliers
and Government
Opportunity
- Increase of Low Cost Airlines
- Geographical expansion (Point to Point)
- “Open-sky” policy, open access to
other countries
They are starting to see
behind the barcode
- They are concerned about environment, social responsibility, ethical consumerism
responsibility.
Although social responsibility has been discussed for many times at many international meetings, but its formal definition is still without any agreements. For two typical examples, the EU defined CSR as: the enterprise is based on the resources which integrate the society and environment closely to their business operations, as well as to the interaction of the stakeholders. U.
environmental and social responsibility, the survival of corporations are threatened by those cases.
Second, we can create the various opportunities through the sustainability. The global leading corporations are developing to the form that pursue the strategy that use the sustainable management new competition weapon. It is discovered that the corporation which assure the social and environm
responsibility as the awareness of the product’s harmfulness increases. This is followed by anti smoking campaigns and various regulations in the global market. Despite the adverse environment, the industry is still growing and its influence on the world economy has not weakened.
A question then arise, what type of marketing strategy the industry has been applying in order to form a huge glob
1. Active response to recent Climatic Change +
Water Resources Preservation
2. New Paradigm→ ‘Low Carbon Green Growth’
* Low Carbon
Lower dependence on fossil fuel + Reducing the green gases
* Green Growth
Saving the energy and resources + Research and development
about clean energy → Harmony in economy and environment
3. Elements
systems
Kinds of External Stimuli
- Temperature, pH, Light, Electric Field,
Chemicals and Ionic Strength
Biomimicry or Biomimietics
- The examination of nature, its models, systems, processes, and elements to emulate or take inspiration from in order to solve human problems
Stimuli-responsive polymers
- Respond with dramatic property changes to small changes in their environment
environment
Recognize that profitability is essential to our future success
Since 1991, Starbucks had contributed $1.8million to the international relief and dev. nonprofit CARE to support its community dev. projects such as promoting literacy and clean water supplies in coffee-origin countries.
In 1999, a Corporate Social Responsibility (CSR) department was